The page is the medium, not the message.
By Maren Holt8 min read
Type is not decoration. It's the chassis on which the rest of the page rides — the thing readers feel before they read a word. When it's right, the rest of the system can be quiet.
Editorial pages don't need more components. They need fewer, held longer. Generous margins, line lengths under sixty-five characters, vertical rhythm tied to the body cap-height. The page becomes a place to dwell, not scroll past.
Slow the scroll. The reader will reward you for it.